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April 2014 Vol. 13 No. 2

All flash technology, no substance

Enthusiasm over flash technology has many being swept along in the inevitable wave of solid-state storage products coming to market, but it still pays to be cautious. As a curmudgeon when it comes to most technology marketing, my initial reaction to technology trend projections tends to be actively contrarian. I say actively because I'm not satisfied to simply change the channel, turn the page or delete the email that contains the hype. Instead, I get to work: I research, conduct tests and pose questions in articles such as this one to deflate the marketecture. My goal is to help the unseen hand of Adam Smith's capitalism do its work: Give consumers the information they need to make rational choices about the architectures they adopt and the products they buy. As expected, this mission doesn't get me on the Christmas card lists of corporate analysts and media relations flacks. I receive far fewer invites to vendor soirées for analysts and pundits than would be the case if I simply echoed the positions adopted by vendor ...

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